Roles and Responsibilities:

• Digital Strategy: Develop and execute a comprehensive digital marketing strategy to drive online visibility, brand awareness, and lead generation.
• SEO and SEM: Manage and optimize SEO and SEM campaigns to improve organic search rankings and drive targeted traffic to our website.
• Content Marketing: Oversee the creation and distribution of high-quality content, including blog posts, infographics, videos, and social media content.
• Social Media Management: Manage and grow our presence on social media platforms, creating engaging content, running paid campaigns, and tracking performance metrics.
• Email Marketing: Plan and execute effective email marketing campaigns to nurture leads, increase customer retention, and drive conversions.
• Analytics and Reporting: Monitor, analyse, and report on the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media analytics.
• Budget Management: Manage the digital marketing budget, allocate resources effectively, and optimize spending for maximum ROI.
• Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
• Collaboration: Collaborate with cross-functional teams, including design, content, and development, to ensure cohesive and effective marketing campaigns.

Requirements of the Position:

• Strong understanding of digital marketing channels, tools, and best practices.
• Proficiency in SEO, SEM, email marketing, social media advertising, and content marketing.
• Experience with marketing automation platforms and CRM systems.
• Analytical mind-set with the ability to interpret data and make data-driven decisions.
• Excellent communication and leadership skills.
• Up-to-date with the latest trends and best practices in digital marketing.

• Benefits:
  • Provident Fund
  • Health Insurance
  • Paid time off
  • Day shift
  • Monday to Friday

Why join us?

We are determined to build an IOT enabled healthcare platform to make primary & preventive healthcare affordable and accessible for everyone. Our strategy is to build technology driven scalable healthcare solutions and work with healthcare institutions to strengthen current health infrastructure.

Educational Requirements:

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• Proven experience as a Digital Marketing Manager or in a similar role.